It is crucial to record all of the ideas exactly as they are presented and generate as long of a list as possible. With the free association phase of brainstorming, the ideas are usually generated very rapidly at first, but after a while, the ideas will begin to slow. The group should avoid stopping when ideas begin to slow...
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The group should avoid stopping when ideas begin to slow. To help this from happening, there are two techniques that will help get the process going again. The first technique is lateral thinking, which is also known as random stimulation. Random stimulation is most useful if an individual or group are stuck and have not been able to progress on the brainstorming session...
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