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Essay heading: Quality of electronic services
Essay specific features
| Issue: |
Business |
| Written by: |
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| Date added: |
October 12, 1998 |
| Level: |
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| Grade: |
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| No of pages / words: |
2 / 411 |
| Was viewed: |
0 times |
| Rating of current essay: |
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Essay content:
Indeed,
contributions to research on electronic services mainly
originate from the fields of services marketing (e.g.,
Janda, Trocchia, and Gwinner 2002) and electronic commerce
(e.g., Sultan et al. 2002), as well as information
systems research (e.g., Aladwani and Palvia 2002), and
they tend to be multidisciplinary...
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There is ample evidence that service quality delivery
has a positive impact on desired attitudinal, behavioral, and
financial outcomes (Cronin, Brady, and Hult 2000; Rust,
Moorman, and Dickson 2000). In the context of electronic
services, researchers have even argued that quality may be
the most important determinant of long-term success
(Santos 2003; Zeithaml, Parasuraman, and Malhotra 2000,
2002)...
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