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Essay heading: Quicken Insurance
 
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Issue: Business
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Date added: December 26, 1997
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No of pages / words: 5 / 1250
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Agents became a very expensive way for companies to sell their products and, as a result, the costs often exceeded the premiums generated by any given policy in the mid 1990's. The industry was in need of some refining and consolidation. Some insurance companies had already begun eliminating the middleman by selling their products directly to the consumers (USAA and GEICO)...
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Morgan Stanley Dean Witter analysts believed that a shift to an Internet distribution channel would save insurance carriers 10 to 15 percent per policy per year over the current process by reducing selling and administrative costs. QuickenInsurance ? Background Mr. Aldrich fully understood the industry and obstacles he was facing and had a plan for the future success of his company...
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