Soon CAS was introduced in the other metros - Delhi, Mumbai and Kolkata following the guidelines of TRAI. 2005- Advent of DTH in Indian Homes In December 2004, DD was the first player to launch DTH services that had - 1. Digital clarity of sound and picture which was missing in C&S. 2. No hassles related to swapping of channels by cable operators or missing channels...
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This creates a need-gap which the DTH operators could easily tap. Media industry experts feel that DTH is yet to see its full potential in terms of growth and is poised to go the way of the mobile phone services and acquire scale. To begin, DTH operators have started cutting prices to become more affordable...
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Marketing Lately costs of the network television are growing since it allows the company to exaggerate its product through the artful of visuals and sounds. However as already mentioned above the audience is shrinking because is impersonal, and by caring a one way communication the audience does not feel that is has to pay attention...	2 / 416
Mobile Marketing Mobile commerce is unique in that, unlike other marketing channels, it is location and time independent. With all things considered, we offer a definition of mobile commerce that is based in a marketing framework, with its unique dimensions: mobile commerce refers to the ability to offer value through virtual transactions that allow for location-specificity and time-sensitivity, as well the ability build personalized relationships with the customer...	4 / 852
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