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Ran &Amp; Citigroup

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Maria J

 

Date added:

October 14, 2012

 

Level:

University

 

Grade:

C

 

No of pages / words:

6 / 1514

 

Was viewed:

3964 times

 

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Essay content:

RAN had about two dozen employees, all in the United States, organized in three departments: operations, development (fundraising), and campaigns. RAN had a full-time media specialist who interacted with the news media and participated in campaign planning. Within the campaigns department, RAN typically had a campaign manager for each campaign and used an organizing staff of about five to support whichever campaign was active at the time...
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RAN executive direct or Michael Brune said, “Companies were more responsive to public opinion than certain legislatures were. We felt we could create more democracy in the marketplace than in the government.” RAN’s Global Finance Campaign Selecting a Target In late 1999 RAN was concluding a successful 2-year campaign (led by Brune) targeting Home Depot, which had agreed to end by 2003 the sale of wood from endangered forests...
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General issues of this essay:
home depot A Structural Model Of Fashion Oriented Impulse Buying Behavior Anatomy of a Corporate Campaign: RAN & Citigroup (A) Home Depot Home Depot Home Depot Home Depot Home Depot Home Depot Home Depot Home Depot The Home Depot Better Home and Gardens and The Home Depot Home Depot Home Depot
 

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