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Essay heading: RBC
 
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Issue: Business
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Date added: June 16, 2008
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No of pages / words: 3 / 681
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In essence, RBC needs to remember that customers are often with the bank for their entire lives and the bank needs to tailor its marketing initiatives to the customer accordingly. 4. No, I believe that all employees should have access to profitability and segment information. RBC reasoned that if the branch employees had such detailed information, they might be too focused on the customer’s category and thus some of the essential customer intimacy might be lost...
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No, I believe that all employees should have access to profitability and segment information. RBC reasoned that if the branch employees had such detailed information, they might be too focused on the customer’s category and thus some of the essential customer intimacy might be lost. While it is true that employee’s should not treat customers differently based on their categories and potential, I believe it would be helpful for them to know as much information about the customer as possible...
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