Koreans emphasis on group??s goals and value sharing emotional expressiveness based on collectivism. To be well received by a high power distance and avoidance Korean conservative culture, I would recommend having the model costume appropriately that covers her body and relates the milk ad. American culture is based on low power distance and weak avoidance...
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American culture is based on low power distance and weak avoidance. Therefore, they accept the flashy and gaudy clothing of a model. Creativity and personal choices are viewed as important as group??s authority in American culture. Unlike American culture, Korean cultures still has remaining image of Confucian era women??s role and status in the society where women are expected to be obedient (Korea 1)...
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