Multinational corporations need to adapt to different cultures in order to avoid costly mistakes and misunderstandings. The potential for these misconceptions increases when managers interact with foreign partners or clients who may have different values and beliefs. Having a good understanding of these differences allows companies to better adapt to these different cultures and can lead to a more successful global business practice...
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Having a good understanding of these differences allows companies to better adapt to these different cultures and can lead to a more successful global business practice. Cultural misunderstandings can occur not only when a difference is observed, but also when what seems like a similarity (e.g. language or dress) masks differences at a deeper level (Ariane)...
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