In the past, the demand for athletic shoes was extremely competitive. Today's generation, known as the Y Generation, has moved from athletic shoes to "skateboarder" shoes. How will Reebok appeal to the Y Generation market? During the 80s, when I was growing up, Reebok tennis shoes were the shoes to have; not only for walking or aerobics, but for everyday wear for kids in school...
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Earlier I stated that the cost of these shoes was $60 a pair, and coming from a family of 9, there was no way I would be getting a pair of those shoes. From the mid 1990s to today is know as the "Y" generation. The Y generation has turned away from wearing any type of athletic shoe as fashion. Having 5 teenagers in school during this time, has made me somewhat of an expert as to what is in fashion for school wear...
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Reebok Strategic Audit The company must maintain sufficient production levels in order to meet demand. If production falls there is a shortage of the product but would offer the opportunity for price increases...	11 / 2968
Reebok We continuously strive to generate consumer excitement and enhance brand profitability by executing a clear strategy. In everything we do, we are focused on strengthening and developing our brands to maximize the Group’s operational and financial performance and create shareholder value...	2 / 325
reebok In the past, the demand for athletic shoes was extremely competitive. Today's generation, known as the Y Generation, has moved from athletic shoes to "skateboarder" shoes...	2 / 541
Reebok Case: Strategic Case 4 Also, reference groups, opinion leaders (hip-hop stars) and cultures perpetuate Reeboks style to increases sales. This approach is similar to the U.S. and is applied to Reeboks international marketing strategies...	2 / 304