Minnesota (1931) extended free press to states
§ "complexity of government and opportunity for corruption increases the need for a vigilant press"
Organization of the Media
· local orientation
o learn about what is around us
· nationalization of the news
o same sets of events, presented in a similar way
§ wire services supply local newspapers with national and international stories
§ cost effective
§ every newspaper can not have a media corespondent in Beijing
· network news
o national program carried by local affiliates
o national newspapers (elite papers influence the influential people)
· national nagazines (Time, Newsweek, US News)
o very similar in coverage
o middle of the road
· nationalization of media contributed to the nationalization of politics
Impact of Private Ownership of Media
· profit motivated
o attract large, diverse audiences
o programming appeals to certain advertisers
o subscribers are consumers of advertising
Preferences of Mass Media
· entertainment
· personalized stories about familiar people
· short, simple stories
Distates of Public
· political stories
· repetition
Media Regulation
· broadcast media is regulated by the Federal Communications Commission (FCC)
o electromagnetic spectrum is publicly owned and it should benefit all
· equal time rule
o broadcasters must provide candidates for the same office an equal opportunity to buy commercial time
· right of rebuttal - individuals must be given time to respond to personal attacks
o Red Lion Broadcasting Company v... displayed 300 characters
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Minnesota (1931) extended free press to states
§ "complexity of government and opportunity for corruption increases the need for a vigilant press"
Organization of the Media
· local orientation
o learn about what is around us
· nationalization of the news
o same sets of events, presented in a similar way
§ wire services supply local newspapers with national and international stories
§ cost effective
§ every newspaper can not have a media corespondent in Beijing
· network news
o national program carried by local affiliates
o national newspapers (elite papers influence the influential people)
· national nagazines (Time, Newsweek, US News)
o very similar in coverage
o middle of the road
· nationalization of media contributed to the nationalization of politics
Impact of Private Ownership of Media
· profit motivated
o attract large, diverse audiences
o programming appeals to certain advertisers
o subscribers are consumers of advertising
Preferences of Mass Media
· entertainment
· personalized stories about familiar people
· short, simple stories
Distates of Public
· political stories
· repetition
Media Regulation
· broadcast media is regulated by the Federal Communications Commission (FCC)
o electromagnetic spectrum is publicly owned and it should benefit all
· equal time rule
o broadcasters must provide candidates for the same office an equal opportunity to buy commercial time
· right of rebuttal - individuals must be given time to respond to personal attacks
o Red Lion Broadcasting Company v... displayed 300 characters
