The idea was to probe and get deeper insight into sales promotion scenario of Lux and to tap perceptions of retailers and consumers. In order to address above mentioned objectives (i) Study of secondary sources was carried out, (ii) Responses of retailers were taken using structured questionnaire and (iii) Structured questionnaire was designed to seek consumer responses...
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All the retailers were located in Ghaziabad and Delhi area. The respondents for consumer study were mostly students and consumers found as per convenience in the market. The total respondents were 80 in number. Data analysis is done using software packages like SPSS & MS-EXCEL. 4. ABSTRACT The origins of personal cleanliness date back to prehistoric times...
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Deodrants The deodorant market in India is worth Rs 200 crore. On an average, deodorants sell at least 5 per cent more than talcum powders in supermarkets. The success of deodorants in the urban market has encouraged the leading players in the sector to launch more deo-related products...	1 / 268
Hul Strategy Dove, Lux, Liril, Rexona, Pears and Lifebuoy are the outcome of such a well planned brand strategy implemented over time. Lifebuoy is 100 years old and Liril 15 years old...	3 / 722
Lining Active in sports As to Exhibit 5 in the case, students aged 14-24 with family monthly income above 1000 are the most active group in sports. 6. Brand Proposition Young, dynamic, energetic and affordable (important) for Chinese, this is another reason for us not to focus mainly on segmentations aged less than 14 and above 35...	2 / 507
Market analysis and market opportunities Establish demand type 2. Assess correct size of the market 3. Analyse the growth rate of the market 4. Establish whether the buyer trends are favourable 5...	4 / 962