A reduction in the cost of inventory management will lead to a reduction in the final price to the consumer. We feel if the small unorganized retailers abide the following retail marketing strategies, they will definitely flourish in the Era of organized Retailing. 1. Re Establishment of Customer base In their preparation to face fierce competitive pressure, Indian retailers must come to recognize the value of building their own stores as brands to reinforce their marketing positioning, to communicate quality as well as value for money...
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Re Establishment of Customer base In their preparation to face fierce competitive pressure, Indian retailers must come to recognize the value of building their own stores as brands to reinforce their marketing positioning, to communicate quality as well as value for money. Sustainable competitive advantage will be dependent on translating core values combining products, image and reputation into a coherent retail brand strategy...
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