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Essay

retail marketing strategies for un organised retailers

Essay specific features

 

Issue:

Business

 

Written by:

Cody B

 

Date added:

March 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1076

 

Was viewed:

1893 times

 

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Essay content:

The number of total retail outlets in the country is estimated to be around 12 million. The retail sector is the second largest employer of the country after agriculture. According to the National Readership Survey of 1999, 6.6% of the urban adults and 2% of the rural adults are estimated to be shop owners...
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But they are not street-stupid, but street-smart, who know and sense every pulse and breath of the Indian consumer. Dominance of the unorganized sector The unorganized sector has dominance over the organized sector in India, especially because of the low investment needs. As we know Retailing is the principal link between the producer and the consumer and plays a major role in price formation therefore Unorganized retailers can play their role effectively only by establishing an efficient and cost-effective supply chain...
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