Revlon

Essay specific features

 

Issue:

Book Reports

 

Written by:

Kevin R

 

Date added:

August 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 312

 

Was viewed:

7061 times

 

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Essay content:

What role does innovation play in the strategic planning of Revlon? Which specific type of innovation might Revlon use? Innovations- create new product or new image for company o Hair coloring- use mostly by teenagers and adults 4. What is the role “ branding” should play in future growth strategies of Revlon? • Timeless, Unique and distinct from others...
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How will competitive reactions impact Revlon’s future plans? o Change in Company’s management & decisions (ex. Acquisitions) – make the public or other stakeholders worry o If public is not satisfied with the outcome- can create a big impact on the succeeding years 6. What is the impact of social trends and economic trends on companies in the cosmetic/skin industry? economic trends: • Recessions/ depression o decreased sales of the Company’s products ; o adverse changes in currency o product discontinuances o higher than expected advertising and promotion expenses • Prosperity/stable o Use alternative strategies to gain competitive advantage o recruit and retain skilled people • Social Trends o Ethnic groups / foreigners o Whether or not they will use the product o Whether or not it fits their taste/ preferences o Depends on age and skin color 7...
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