Reynold Company

Essay specific features

 

Issue:

Business

 

Written by:

Angie R

 

Date added:

October 30, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1559

 

Was viewed:

3048 times

 

Rating of current essay:

 
Essay content:

Off-invoicing offers per case discounts to distributors and remains a standard marketing practice that consumes most of the marketing budget. These discounts are usually never seen by the end-users since retailers pocket the savings. MDF is a more efficient practice for utilizing marketing dollars through manufacturer supportive retail merchandising activities, rather than per case discounts...
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MDF is a more efficient practice for utilizing marketing dollars through manufacturer supportive retail merchandising activities, rather than per case discounts. Reynolds will undergo some transition internally and externally, but as a result will effectively achieve its category management goal; reduce inventory costs by more than $17 million; increase profits by more than $26 million; improve its value to its end-users and distributors; and revolutionize marketing practices in the food wrapping industry (Appendix A)...
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