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Rural Marketing
Essay specific features
Written by:
Ana C
Date added:
September 14, 2013
Level:
University
Grade:
A
No of pages / words:
7 / 1819
Was viewed:
2078 times
Rating of current essay:
Essay content:
The experience of agricultural input industry can act as a guideline for the marketing efforts of consumer durable and non-durable companies. Relevance of Mass Media is also a very important factor.
The Indian established Industries have the advantages, which MNC don't enjoy in this regard. The strong Indian brands have strong brand equity, consumer demand-pull and efficient and dedicated dealer network which have been created over a period of time...
displayed 300 characters
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The strong Indian brands have strong brand equity, consumer demand-pull and efficient and dedicated dealer network which have been created over a period of time. The rural market has a grip of strong country shops, which affect the sale of various products in rural market. The companies are trying to trigger growth in rural areas...
displayed 300 characters
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