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Essay

Rural marketing

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jose S

 

Date added:

April 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1211

 

Was viewed:

6415 times

 

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Essay content:

With 128 million households, the rural population is nearly three times the urban. As a result of the growing affluence, fuelled by good monsoons and the increase in agricultural output to 200 million tonnes from 176 million tonnes in 1991, rural India has a large consuming class with 41 per cent of India's middle-class and 58 per cent of the total disposable income...
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India's 627,000 villages are spread over 3.2 million sq km; 700 million Indians may live in rural areas, finding them is not easy. However, given the poor state of roads, it is an even greater challenge to regularly reach products to the far-flung villages. Any serious marketer must strive to reach at least 13,113 villages with a population of more than 5,000...
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