You can buy literally everything in the market in ready-to-use form: business strategies; software; people, through head-hunting agencies; technologies, in the form of patents or workers; founts of know-how and knowledge; even a whole “ready-to-operate” business. Or you can outsource everything. In such a situation, only ideology – as a system of standards and principles of conduct that actually unites people in corporations in order to achieve specific goals – can play the role of the main competitive advantage... displayed 300 characters
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Or you can outsource everything. In such a situation, only ideology – as a system of standards and principles of conduct that actually unites people in corporations in order to achieve specific goals – can play the role of the main competitive advantage.
EM: When you first got into business, did you understand what ideology is?
AR: Instinctively, yes... displayed next 300 characters
Companies should look for the opportunities where all three criteria are met (aka, the "sweet spot"). Or use these innovative strategies if all criteria do not intersect: "pooling" and "trading", ?branded partnerships', strategic brand consolidation, brand acquisition, new brand creation...
Most people will begin by gathering historical financial information and market research information first. You will use this information to make many of the basic assumptions and strategies that you will include in your plan...
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