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Essay

S W O T Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sharon F

 

Date added:

March 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1456

 

Was viewed:

3526 times

 

Rating of current essay:

 
Essay content:

Simple to understand, and blessed with a catchy acronym, SWOT analysis is widely used as a tool for the evaluation of a firm's position. Managers not only believe that it is useful ? research in both the UK and the USA has found that they also think of it as having a strong foundation in theory and empirical research...
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Nobody really knows who invented SWOT analysis, though it was certainly being used by Harvard Business School academics during the 1960s. There is no piece of underlying theory that shows how, by examining strengths, weaknesses, opportunities and threats, and only those four factors, we can arrive at a complete appraisal of an organisation's position...
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