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Essay heading: Sales Force Automation
 
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Issue: Business
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Date added: December 2, 2000
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No of pages / words: 6 / 1591
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When there is an enquiry about the product, the customers need not approach the salesperson in person, or even when they have enquiries about different products, they need not approach different salesperson. They just have to log on to the website and browse through for different product information at the same time...
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This has in turn reduced the number of salespersons. For example, a customer can visit Hewlett Packard’s website to check on different types of products such as desktops and printers from the website, they can compare the prices of different models. With the website, Hewlett Packard does not need to hire different salespeople for the different types of products to explain the advantages of the products to the customers one by one (Johnson & Bharadwaj 2005)...
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