Although the company has much strength to build on, there are many internal issues that need to be addressed. Strengths: 1. Quality Products: Saturn is known for the quality of their cars. Saturn has recently won many awards honoring new product introductions. The 2008 OUTLOOK has won several prestigious awards and in 2007, the AURA, was named North American Car of the Year...
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Saturn strives to produce automobiles of superior quality and value. They play on product themes such as safety, utility, and value. 2. Customer Service: Saturn excels in customer service and operates alongside a straight-talk philosophy. Saturn salespeople avoid high-pressure sales and offers service and advising only when the customer asks for it...
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Li Ning Marketing Case Study Should Li-Ning allocate additional resources to expand on these two markets, they would be able to increase their profits and market shares significantly...	2 / 481
Lining Active in sports As to Exhibit 5 in the case, students aged 14-24 with family monthly income above 1000 are the most active group in sports. 6. Brand Proposition Young, dynamic, energetic and affordable (important) for Chinese, this is another reason for us not to focus mainly on segmentations aged less than 14 and above 35...	2 / 507
LI Ning Marketing Plan Though distinctive, the oriental theme is not effective in satisfying customer?¦s Chinese perception for success, fashion and keeping-ahead. A reinforced international branding could fill customer?¦s perception better and attract more customers...	5 / 1160
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