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Saturn Case Study Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Mallory H

 

Date added:

August 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1101

 

Was viewed:

4884 times

 

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Essay content:

Saturn’s attempt to make low-margin small cars proved totally unworkable, and competition from Japan, and later Korea, has proved to Saturn it cannot be competitive. GM has invested a grand total of $15 billion into Saturn and the division has not turned a profit. Its auto operations in North America and Europe are both in the red, and it has run up unfunded retiree pension and health-care obligations...
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Its auto operations in North America and Europe are both in the red, and it has run up unfunded retiree pension and health-care obligations. GM has taken away the special status and made it into a plain division of GM, with the same centralized engineering and marketing as all the other brands. Unlike the original models that were developed by Saturn engineers, not to mention designed by Saturn designers and built in dedicated Saturn plants, the new vehicles are coming from GM's development system and will be built in GM factories...
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