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Essay heading: SAUDI HOLLANDI BANK ? MARKETING IN THE FACE OF CHANGING BANKING NEEDS
 
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Issue: Business
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Date added: May 31, 2007
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No of pages / words: 41 / 11351
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If banks do not have good mechanisms for understanding customer needs, targeting customers with a segmented approach (the one size fits all principle will not work any longer), and offering superior service they are likely to face decreasing customer loyalties resulting in increasing cost of customer acquisition and retention...
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SHB, the first bank in Saudi Arabia is no doubt the leading bank in Saudi Arabia, but the stiff competition it faces from NCB and SABB, makes it necessary revise its infrastructure and marketing strategies so as to giving a leading edge over its competitors and expand its customer base with the opening of new opportunities and the expanding population...
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