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segments

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Issue:

Business

 

Written by:

Lesley L

 

Date added:

March 19, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 607

 

Was viewed:

1201 times

 

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Essay content:

The seven consumer segments are listed below as a brief on how each segment considers itself. Friends, Fun & Fashion “I want to stand out from the crowd in a fun and exciting way” • Highly sociable, wants social recognition • Wants fun and excitement and to escape boredom • Likes to be up on all the latest fashions and gadgets • Doesn’t want to be conventional • Tries to continuously improve her mind • Likes being in the vanguard in fashion and technology Work Hard, Play Hard “I work hard, play hard, and look good...
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Upgrade the network’s speeds to 14.4 Mbps - giving Australia mobile users the world’s fastest nationwide mobile network. 2. Improving productivity so revenue can be increased 3. Implementing a market based management which puts the customer at the centre of everything and improves service-level ratings across the board...
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