services marketing

Essay specific features

 

Issue:

Business

 

Written by:

Maria R

 

Date added:

February 1, 2017

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1494

 

Was viewed:

6711 times

 

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Essay content:

A person could go to a cafe one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as: Inseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it ( a DVD of the same performance would be a product, not a service) Intangible - and cannot have a real, physical presence as does a product...
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For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible. Perishable - in that once it has occurred it cannot be repeated in exactly the same way. For example, once a 100 metres Olympic final has been run, there will be not other for 4 more years, and even then it will be staged in a different place with many different finalists...
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