Lutz said everyone advised him against the risk but he followed his gut. He said "it just felt right." That decision changed the public perception of Chrysler. That vague feeling or hunch is what sets boys apart from men in the corporate world. Scientists have studied how people make decisions and have come to call hunches the X-factor...
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Researchers find that it occurs when the conscious mind connects with something on a sub-conscious level. To explain how this happens, the logical side can be thought of as left-brained and the emotional, intuitive side can be thought of as right-brained. Many executives tap into this right-brained thinking by daydreaming, jogging, listening to music, or meditating...
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Cost Leadership and Product Differentiation Many (perhaps all) market segments in the industry are supplied with the emphasis placed minimising costs. If the achieved selling price can at least equal (or near)the average for the market, then the lowest-cost producer will (in theory) enjoy the best profits...	2 / 540
Competitive Advantage This allows companies to desensitize prices and focus on value that generates a comparatively higher price and a better margin. The benefits of differentiation require producers to segment markets in order to target goods and services at specific segments, generating a higher than average price...	2 / 543
Strategic management The literature illustrates that to be sustainable whether within an industry or globally then it not in the firm’s best interest to be stuck in the middle and “indicates that firms cannot focus solely on a cost leadership or differentiation strategy to the exclusion of other strategies” (Powers & Hahn, 2004 p45)...	3 / 612
Generic Strategies - Michael Porter (1980) For example, British Airways differentiates its service. • The differentiating organization will incur additional costs in creating their competitive advantage...	2 / 547