Certain companies did extraordinarily well from the war: Imperial's Players and Woodbine brands in Britain and, more spectacularly, R.J. Reynolds's Camel in the United States4. Introduced only in 1913, Camel had reached sales of 20 billion cigarettes by 1920, following a government supply order and a successful marketing campaign...
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The war transformed smoking habits. As early as 1920, more than 50 percent of the tobacco consumed in Britain was in the form of cigarettes. A less-urban U.S. population lagged behind, but a similar story in World War II saw cigarettes achieve more than 50 percent of all tobacco sales in 19411. Several other industrial countries matched this trend...
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