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Essay

Sobe’s Herbal Hedonism

Essay specific features

 

Issue:

Business

 

Written by:

Shirley C

 

Date added:

March 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 346

 

Was viewed:

4815 times

 

Rating of current essay:

 
Essay content:

In April 2000 it entered the EU and it is now selling its drinks through Sainsbury’s, the UK’s second largest grocery chain. SoBe says its success is due to its ability to promote fashionable, herb-based teas and juices for the youth market. But its eye-catching growth is creating challenges: it may be easy to create a buzz about a new brand but the trick is to sustain it...
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The question now is whether SoBe can enter the mainstream drinks market without losing its alternative image. Will a mooted deal with Coca-Cola, the multinational soft drinks group, kill SoBe’s iconoclastic appeal? The company’s founders, Lizard King and Manatee, are both drinks industry veterans with decades of experience gained from working for Pepsi Cola and the Stroh beer company...
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General issues of this essay:
Brand Building - Hamam Brand Building Of Voltas Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal building global brand Colgate Max Fresh: Global Brand Rollou Examining The Impact Of Product Attributes On Perception Towards Brand Product Fresh Mba With Specialization In Hr And Marketing Having Four Months Experience In Insurance Sector. Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Lenovo: Building a Global Brand Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Sobe’s Herbal Hedonism The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Xlri Brand Building Colgate Max Fresh : Global Brand Rollout
 

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