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Essay

Sony Branding Strategy

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Issue:

Miscellaneous

 

Written by:

Anonymous

 

Date added:

March 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1403

 

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8772 times

 

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Essay content:

The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more than $60 billion global organization. Since 1946, when Masaru Ibuka started Sony, it has rocketed into electronics and entertainment consumers' minds as the brand...
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Beginning right after the end of the war as it did, one of Sony's founding purposes was "to reconstruct Japan and to elevate the nation's culture." It's no small wonder that, with such lofty original goals, Sony has become an iconoclastic global brand. Sony innovations have become part of mainstream culture, including: the first magnetic tape and tape recorder in 1950 and the introduction of the Walkman personal stereo in 1979 which changed the way the world listens to music...
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