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Essay heading: Sony Case Study
 
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Issue: Business
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Date added: August 14, 2002
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No of pages / words: 18 / 4778
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Sony decided to develop its own standalone video game system. Sony's PlayStation, a novice to the gaming industry outstripped two established big names - Nintendo and Sega. Technology The fact that technology has become a component of every day life and people are becoming more used to it contributes to popularity of the digital entertainment...
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The Internet as a distribution channel of digital entertainment is an inexpensive way for Sony to target various age groups and penetrate various markets. Continual technological innovations create more realistic entertainment experiences contributing to market demand. Technology trend in game consoles is to give new level of experience and quality, in comparison to personal computer games as competitors...
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