Sony Computer Entertainment’s Core Product: PlayStation

Essay specific features

 

Issue:

Business

 

Written by:

Richard C

 

Date added:

July 14, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2053

 

Was viewed:

3946 times

 

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Essay content:

1) which was then later changed to Sony. “The next year the company changed its name to Sony (from "sonus," Latin for "sound," and "sonny," meaning "little man").” (Sony Corporation, 2008, Introduction section, para. 1) Actually, Massaru wanted to change his company’s name, so that he could market his products to American’s...
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In order for any of their products to become a house hold name, he understood that they needed to have brand equity among other competitors. Massaru’s plan was to envision a product line that had incredible technological advantages over his competitor’s products. “The goal was to apply various technological innovations that had been developed during the preceding years to the production of new electronic gear for a general audience...
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