Sony repositinoning strategy

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Issue:

Business

 

Written by:

Anonymous

 

Date added:

July 29, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 408

 

Was viewed:

7577 times

 

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Essay content:

But we can also see from the same figure that it has a very little market capture with regards to the quality of the products it provides. The main reason indentified by the researchers regarding this issue is price. VAIOs are generally much more highly priced than other brands of notebooks. This is again due to the level of quality of product...
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This is again due to the level of quality of product. But the consumers are not always rational when it comes to quality and price. They generally tend to place the price on top of the buying criteria followed by quality, ease of use, compatibility among others. So, because of this poor competitive performance, a successful repositioning strategy for Sony should be analyzed...
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