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Essay heading: Southwest Airline Case
 
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Issue: Business
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Date added: January 16, 2000
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No of pages / words: 2 / 533
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Fourth, the company recognized the potential saturation of its historic markets and the limited number of attractive short-haul markets, so it has expanded into some longer-haul markets. Fifth, the economic logic of Southwest Airlines rests primarily on reduction of operating expenses by a simply structuralized system as described about the vehicles of the company’s strategies...
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Southwest Airlines is able to attract a number of customers and thereby generate remarkable profits by offering low fares with a good safe and on-time flight. Since the company is now competing with other airlines that provide flights in longer-haul markets, it should see higher profits. In addition, the company’s increased proportion of long-haul markets is regarded as a hedge against the change in the tax code...
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