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Essay

Southwest Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Mary H

 

Date added:

June 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

27 / 7519

 

Was viewed:

5512 times

 

Rating of current essay:

 
Essay content:

The industry will be evaluated using Porter's Five Forces Model. Southwest will be evaluated using a strengths-weakness-opportunities-threats (SWOT) analysis. After the assessments are complete, they will determine if Southwest stock should be purchased as in investment. Strategic Analysis Findings First, Porter's Five Forces Model showed the airline industry to be high risk, but not to be discounted if held as part of a diversified portfolio...
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Second, a comparison between segments determined the U.S. airline market is more stable and faces fewer threats than the European market, so any investment will be made with a U.S. based carrier. Third, Southwest was shown to have outperformed other U.S. carriers. Fourth, Southwest business level analysis shows its functional strategies offset the threats and weaknesses revealed by the SWOT analysis and Porter's Five Forces Model; it also shows Southwest is well positioned to take advantage of the strengths and opportunities showcased in the SWOT analysis...
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General issues of this essay:
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