Sport Obermeyer

Essay specific features

 

Issue:

Business

 

Written by:

William C

 

Date added:

November 23, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1639

 

Was viewed:

6835 times

 

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Essay content:

Within each gender they further categorize according to customer preferences. The company’s product strategy rests on offering fully-matching collections, and delivering to retailers early in the season to assure good product placement and ample floor space. Currently they can boast a 45% share of the market for the children’s section, and 11% for adults...
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They suffer long lead times, due to supplier capacity constraints which places a heavy burden on forecasting. Forecasting in this ever-changing market is a significant challenge, which when is inaccurate costs the company in terms of below cost inventory disposal and lost sales revenues, which may also further reduce market share...
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