SPSS Softdrink Questionnaire

Essay specific features

 

Issue:

Social Issues

 

Written by:

John W

 

Date added:

April 15, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1403

 

Was viewed:

1456 times

 

Rating of current essay:

 
Essay content:

The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course, resulting a significant data management component. The need for a significant data management component came from several sources. First, the University of Central Arkansas College of Business has a Business Advisory Council, which advises the college with regard to curriculum, recommended that graduates needed stronger data management skills...
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Second, as Faculty Advisor for the UCA Marketing Club, and a member of the Central Arkansas Professional Chapter of the American Marketing Association, I am hearing from the marketing professionals is that marketing majors need better data management skills. Given the preceding, I decided to develop computer-based exercises using SPSS, with the objective of increasing student proficiency in data analysis and data management...
displayed 300 characters

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