Star Wars and its Buzz Marketing Campaign

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Issue:

Miscellaneous

 

Written by:

Betty B

 

Date added:

March 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2839

 

Was viewed:

3636 times

 

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Essay content:

Word-of-mouth and buzz marketing can often be related in many ways because they are both a technique of viral marketing. According to WhatIs.com: "viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect...
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For example, spoken communication, and web dialogue such as blogs, message boards, and emails can be considered forms of word of mouth advertising. New movies that are about to be exposed to the market often use this type of promotion and advertising. This strategy may consist of specialized movie screenings to specific crowds in order to get the word-of-mouth recommendations started...
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