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Essay

Starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Sonya A

 

Date added:

May 12, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1941

 

Was viewed:

6459 times

 

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Essay content:

All things considered, Starbucks has created different products that should capture different segments of the market and increase sales. Further adding to the product mix is Starbucks new licensing agreements for its products with a number of other companies. Generally, the main purpose of creating the licensing agreements is to improve distribution and production methods of Starbucks products...
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The agreement with Pepsi-Cola Company to produce and distribute bottled Starbucks products in grocery and warehouse club stores is an excellent example of this type of licensing agreement. This new product mix should open up new markets for Starbucks by partnering with well know companies to hopefully increase the overall profitability of Starbucks...
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