Starbucks

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Robert L

 

Date added:

August 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 373

 

Was viewed:

5186 times

 

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Essay content:

In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES: · Low presence in third largest coffee market, Japan and Asia. · Limited (currently increasing) channels of distribution. OPPORTUNITIES: · Schultz sees opportunity to make coffee/espresso bar available to everyone: (i...
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SWOT STRENGTHS: · 2000 marked 5th consecutive year of sales increase. · Low long-term debt to equity ratio of 0.01, company has good financial standing. · 1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania...
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