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Starbucks analysis

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Alice C

 

Date added:

August 23, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3737

 

Was viewed:

2835 times

 

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Essay content:

By 1995, the company really established its name with the opening of the 676th store as well as increasing the products in store with the addition of compact discs a result of a previously popular experiment with ?in-house' music. In 1996, the company kept on stretching its reach by entering into the market of Japan, Singapore and Hawaii...
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This was achieved through joint ventures including the one formed with Sazaby Inc., which pushed through the development of coffee houses in Japan. By the year 2000, things had progressed so far that 3,300 stores were already opened, the company had ventured into countries ranging from England to Australia and a website was created to keep up operations with the latest technology...
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