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Starbucks Case

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Issue:

Business

 

Written by:

Kevin W

 

Date added:

July 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 606

 

Was viewed:

8939 times

 

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Essay content:

Entered in the retail market – JV with PEPSI. New customers wer no longer connoisseurs, they were younger, poorer and less educated people. Mix of the sales shifted from coffee beans to brewed coffee, teas, food and coffee related products and merchandise. More availability for products – even drive thru Became a mass distribution brand for mass products and no longer a specialty coffee brand for high end customers...
displayed 300 characters

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Entered in the retail market – JV with PEPSI. New customers wer no longer connoisseurs, they were younger, poorer and less educated people. Mix of the sales shifted from coffee beans to brewed coffee, teas, food and coffee related products and merchandise. More availability for products – even drive thru Became a mass distribution brand for mass products and no longer a specialty coffee brand for high end customers...
displayed 300 characters

General issues of this essay:
Case Review - Get Inside The Lives Of Your Customers Case study of Pepsi China'S Rising Retail Market Customer Acquisition And Keeping Customers In Today’S Volatile Market Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe Npas In Retail Loan Market Proposed Market Entry Strategy for Tesco - Indian Retail Food Market pepsi/coke market conditions retail market Starbucks's Market Winning Customers & Market Athletic People Live Longer than Couch Potatoes The Richer The Poorer Market Research - Satisfaction with cars (Indian Customers) rap has entered the 80s
 

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