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Starbucks Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Forrest J

 

Date added:

August 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1343

 

Was viewed:

8143 times

 

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Essay content:

Schultz got the idea for the current Starbucks format from a trip to Italy where coffee was a major draw for Italian cafes. He bought Starbucks from the original owners for $4 million in 1987 and set about expanding his concept. The initial focus of Starbucks expansion was the premium customer who valued the "Starbucks experience" ? great coffee, first-rate music, and a comfortable and upbeat meeting place...
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Starbucks grew rapidly in the U.S. with over 10,000 retail stores representing 79% of their total revenue. Recently, Starbucks has attempted to reach the middle class market and expand through additional distribution channels such as grocery, joint ventures, and online through the StarbucksStore.com website...
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