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Essay

Starbucks: Delivering Customer Service

Essay specific features

 

Issue:

Business

 

Written by:

Mark L

 

Date added:

September 8, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3646

 

Was viewed:

8260 times

 

Rating of current essay:

 
Essay content:

Starbucks should also set up an internal strategic marketing team. This will allow Starbucks to have a proactive feedback of customer satisfaction and hence faster improvement. We also noticed that labor cost is high for Starbucks' North American operations. To keep labor cost at reasonable level, Starbucks should reduce waste in making drinks, keep consistency in drinks, and improving productivity...
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We recommend the company invest more money in automated espresso machines. Currently, sales of coffee beverages account for 77% of total sales, and therefore, we recommend Starbucks increase its sales on food items and whole-bean coffees, and develop non-retail sale channels, which do not require as much special training as making coffee beverages...
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General issues of this essay:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Case Brief- Starbucks: Delivering Customer Service Customer Service customer service customer service Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Starbucks : Delivering Customer Service Starbucks: Delevering Customer Service Starbucks: Delivering Customer Service – Case Study Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service Starbucks:Delivering customer service What constitutes good customer service and makes a company in the fast food industry indispensable?
 

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