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Essay heading: Starbucks: Delivering Customer Service
 
Essay specific features
Issue: Business
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Date added: July 7, 2008
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No of pages / words: 2 / 300
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Starbucks should decrease its expenses as well; the easiest way for that seem to be the lowering of the already high labour cost. To make it reasonable, the productivity should be increased by investing in automated machines and making less waste, or simplify the coffe selection. The company should give more selection of coffe beans and foods to the customer, because its sales are weak in this segments, and it can be assumed that many of the customers would eat during having coffe (for example in the morning while buying a coffee for the office or in lunch time), and/or if they cannot go to the shop they would like to have the same kind of coffee at home as well...
displayed 300 characters

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Starbucks should decrease its expenses as well; the easiest way for that seem to be the lowering of the already high labour cost. To make it reasonable, the productivity should be increased by investing in automated machines and making less waste, or simplify the coffe selection. The company should give more selection of coffe beans and foods to the customer, because its sales are weak in this segments, and it can be assumed that many of the customers would eat during having coffe (for example in the morning while buying a coffee for the office or in lunch time), and/or if they cannot go to the shop they would like to have the same kind of coffee at home as well...
displayed next 300 characters

 
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