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Essay heading: Starbucks Flavor recognition paper
 
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Issue: Technology
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Date added: February 19, 2002
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No of pages / words: 12 / 3237
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To be able to achieve this goal, Starbucks will need to adhere to the mission statement and guiding principles that the company has set to measure the appropriateness of their decisions. The mission statement of Starbucks is to ?°establish Starbucks as the purveyor of the finest coffee in the world, while maintaining our uncompromising principles while we grow?± (Starbucks Corporation, 2007)...
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The mission statement of Starbucks is to ?°establish Starbucks as the purveyor of the finest coffee in the world, while maintaining our uncompromising principles while we grow?± (Starbucks Corporation, 2007). The issue with rapid expansion of the company is over exposure of the Starbuck??s brand name in the coffee industry...
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