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Essay

starbucks mission

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Issue:

Miscellaneous

 

Written by:

Imogene J

 

Date added:

November 23, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1487

 

Was viewed:

237 times

 

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Essay content:

(wikipedia, 2008). The challenge for Starbucks has been remaining true to their roots and maintaining a small-store feel while remaining profitable and expanding into a worldwide entity. The company is obviously aware of this challenge, as evidenced by their mission statement: "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow...
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To do this, we will examine the six guiding principles that Starbucks provides to steer themselves towards accomplishment of its mission statement. Work Environment Starbucks first guideline is to "Provide a great work environment and treat each other with respect and dignity." Starbucks would seem to be successful at meeting their first directive, being a perennial presence on Fortune magazine's "Best company to work for" list...
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General issues of this essay:
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