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Essay heading: Starbucks Situation Analysis
 
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Issue: Business
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Date added: October 13, 1996
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No of pages / words: 2 / 298
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Afterwards, a company determines profitability and its position in the market (see next chapter). Segmentation The brand Starbucks radiates a certain lifestyle – the environment of their coffeehouses, the Italian coffee names, the internationality, simplicity and closeness (“partners”). This is referred to as being “the third place”...
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This is referred to as being “the third place”. Hence, lifestyle is a big factor to consider in narrowing the target market. Furthermore, to which occasions do people come to Starbucks? The following exhibit shows that a lot of people enter Starbucks only for a coffee-to-go (US).
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This is referred to as being “the third place”. Hence, lifestyle is a big factor to consider in narrowing the target market. Furthermore, to which occasions do people come to Starbucks? The following exhibit shows that a lot of people enter Starbucks only for a coffee-to-go (US)...
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Starbucks Situation Analysis
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2 / 298
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