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Starbucks TOWS
Essay specific features
Written by:
Christopher C
Date added:
March 26, 2014
Level:
University
Grade:
A
No of pages / words:
12 / 3281
Was viewed:
2727 times
Rating of current essay:
Essay content:
HuynhPartner
Table of Contents
TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
MANAGERIAL PROBLEM 4
SITUATION ANALYSIS 4
Company 4
Customer 4
Competitor 5
Complementors 5
STRATEGY (STP) 5
Segmentation 5
Target 5
PRODUCT LIFE CYCLE 6
Introductory Stage 6
Growth Stage 6
Maturity Stage 7
Decline Stage 7
IMPLEMENTATION PLAN AND RECOMMENDATION 7
Product 7
Price 7
Place (Distribution) 8
Promotion 8
APPENDIX 9
Executive Summary
Starbucks is the leading retailer and roaster for brand specialty coffee in the world...
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It has over 7,500 stores located worldwide. As Starbucks continues to expand, it will encounter all sorts of new product markets, with new and demanding customers for unique and appealing products. Starbucks has begun by introducing an extension of the Frappuccino line targeted to the non-coffee drinker...
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