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Strategic Business Management

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Issue:

Miscellaneous

 

Written by:

Danny P

 

Date added:

February 1, 2017

 

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Grade:

A

 

No of pages / words:

6 / 1431

 

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2672 times

 

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Essay content:

It is also important that the organization has a clear sense of its distinctiveness. For the leading strategy guru, Michael Porter (1996), strategy is about achieving competitive advantage through being different – delivering a unique value added to the customer, having a clear and enactable view of how to position yourself uniquely in your industry, for example, in the ways in which Southwest Airlines positions itself in the airline industry and IKEA in furniture retailing, in the way that Marks & Spencer used to...
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To enact a successful strategy requires that there is fit among a company’s activities, that they complement each other, and that they deliver value to the firm and its customers. The three companies we have just mentioned illustrate that industries are fluid and that success is not guaranteed...
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