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Essay heading: Strategic Management
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Business |
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| Date added: |
December 21, 2001 |
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24 / 6714 |
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After this, IKEA expanded all over the world and by the end of 1999 the company had become a global network with more than 150 department stores in 30 countries on four continents with 53,000 employees (IKEA, 2005).
The fact that Kamprad is from Smaland has had a great influence on the concept of Ikea...
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Smaland is a part of the southern Sweden where the soil is very difficult to farm. The people there are known to be hard working and to always try to accomplish the best result with limited resources. This philosophy, that everything should be accomplished in an efficient manner, has become the central thinking in IKEA and has resulted in no compromises being made between price and quality...
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