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Essay

Strategic Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Floy S

 

Date added:

September 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1701

 

Was viewed:

559 times

 

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Essay content:

In fact, we had 52% market share overall and over 45% market share in every segment. Decision Aggressiveness If there was one thing that set us apart from the rest, it would be the aggressiveness of our decisions. By the end of the second quarter of the second year we had opened offices in every available city selling at least one product to every single market segment...
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We used our resources generously yet wisely in opening offices, and hiring and motivating salespeople, and it paid off. Financial Performance In year two Pangea has had an excellent financial performance, net operating profit has grown from $1.4 million in quarter 5 to $45.6 million at the end of the year...
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